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Who Says You Can't Podcast
What do a skydiving grandma, a man who walked from Wales to Australia, and Jimothy Lacoste all have in common?
They were guests on the Who Says You Can't podcast that I created for EE alongside the lovely folk at AnalogFolk.
Sure, everyone and their dog has a got a podcast now (note to self — see if you can make a podcast with a dog). But they didn't in 2020 when I created and launched a branded podcast for EE delving into their (at the time) brand positioning of "Who Says You Can't".
As social lead at the time, this was created with a £60k budget per season - generating millions of organic views, thousands of minutes of listens and acting as a case study at the UK's biggest telecoms company as to how to create long-form, branded content.