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Walkers Worcester Sauce 2025
Project type
Launch Campaign
Date
March 2025
Location
Worcester
Role
Creative Strategy
We were briefed with re-launching the beloved and much-requested Walkers Worcester Sauce crisps.
With a limited budget and a big goal to get the nation talking, we had to think differently. In this media led campaign we focused all of our activity on the city of Worcester, hometown of Lea & Perrins and birthplace of Worcester Sauce.
To create a national conversation, we went hyper local, dominating the city with a vast array of media formats - even floating a giant crisp packet down the river.
But we didn't stop there, working in collaboration with Walkers, VCCP, and LadBible we limited the launch to a single corner shop - driving queues and visitors from as far afield as Glasgow.
It was a roaring success, with national press coverage including the BBC homepage, a sell out in Khan's Convenience Store, and even people trying to flog the much coveted crisps on eBay.
