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Mercedes Benz - CLA UK Launch
Project type
New Launch
Date
July 2025
Location
London
Creative Strategy
Mercedes were looking for innovative media solutions - so I lead exploration sessions across the agency group - developing ideas around the type of activation (striking, highly visible, leveraging iconic UK assets for an international market, and interactive) that would deliver our objectives.
Through my network of contacts, I identified Future Stores, and worked with the team to set the vision & direction for how Mercedes should activate there.
The cutting-edge all-electric Mercedes CLA needed a cutting-edge media approach.
So, we made a splash - projecting onto London's Southbank and hosting a week-long takeover at Future Stores - offering an interactive brand experience where people could see the car for themselves, and learn about the mind-boggling EV performance on offer.
