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Channel 4 - Gen Z

Role

Media Creative

Gen Z. You're on the menu.

That's the brief we had from Channel 4 for their zombie drama, directed by Ben Wheatley.

With that in mind, there was only one thing we could do...

Head down to Stratford with our custom billboard and invite shoppers to put their faces on the big screen (and on the dinner plate).

To get fans even more involved — we created bespoke Reddit content and hosted an AMA with director Ben Wheatley — driving category leading engagement.

Excellent Scrolling. 

Well done, you've reached the end. There's nothing more to see here.

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