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Bacardi X Rolling Stone UK

Project type

Media Partnership & Events

Role

Creative Strategy
Partnership Management

How do you launch one of the world's first albums made with AI?

With the help of one of the most iconic names in music publishing of course.

I created the partnership between Bacardi and Rolling Stone that saw us create a UK launch party for the AI:BUM — made with Boi-1Da and a global list of collaborators — including the UK's very own Bellah.

From behind the scenes content, an epic live performance in front of some of the biggest names in UK, and a range of exclusive cocktails it was quite the party!

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