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5GEE Launch
Role
Social Creative
Presenter
Social Media Management
Social Copywriter
5G. It's a big deal. Faster speeds, lower latency, greater capacity.
The challenge is, unless you're a network whizz. That means very little. So, through social assets, device videos, behind-the-tech videos and more, I created a great bunch of content that put it in everyday language and helped drive the biggest mobile launch in a generation.
The result? Millions of social views and, through our behind-the-tech series, a double-digit boost in comprehension and understanding of the benefits of 5G when served alongside our TV ads.
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